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ZOOMKUBE LAUNCHES INTERACTIVE EVENT & MARKETING DISPLAY SOLUTION
Company’s ZK100 Touch Display Brings Targeted, Hands-On Brand Experience Directly To Customers

NEW YORK, March 26, 2013 – Zoomkube, a leading provider of large scale, self-contained interactive marketing display solutions, launched the ZK100. This sleek stand-alone mobile touch display kiosk allows brands and marketers to engage consumers through interactive experiences, and capture critical CRM and behavioral data. The Zoomkube ZK100’s proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand. The technology’s scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55” digital platform, while the platform provides the brand with real-time feedback regarding user activities and contact information. This business model is a cost-effective and enticing solution for brand/consumers interaction, as the devices are available for rental on an event / weekly basis through contracts.

Zoomkube is committed to bringing products to market that make customer engagement easily accessible for brands, especially those who have meetings, conventions, product launches, or other brand events. The new ZK100 is a “turn-key plug and play” solution that enables companies to integrate their brand creative into Zoomkube’s templates. The platform provides real-time feedback of the campaign from beginning to end, allowing a brand to build relationships with specific consumers. Throughout each campaign, Zoomkube provides detailed, up-to-the-minute CRM, behavioral, and campaign performance reporting to the brand. In addition, Zoomkube developed a proprietary CMS and campaign management software to manage and update unlimited campaigns across global markets.

“The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation,” says Zoomkube’s vice president, Christian Mouritzen. “With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences.”

The versatile capabilities of the Zoomkube units are designed to be moved from location to location based upon the client’s events and target audiences. The new ZK100 includes a 55” touch display screen, a built-in camera for apps that involve image sharing, capabilities for badge scans, and a heater/air conditioning system for outdoor usage. It can be connected via ethernet, Wi-Fi, or cellular allowing a brand’s potential consumers the ability to post (pre-set) messages to Facebook and Twitter about the experience for which they are engaging.

“Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level,” Mouritzen continues. “As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere anytime.”

Zoomkube’s reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets. Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings. For more information on Zoomkube, please visit www.zoomkube.com.

About Zoomkube

Zoomkube is a California-based company specializing in the creation of independent mobile touch display solutions that drive interactive brand messaging to consumers on the move. Using portable and touch integrated units, Zoomkube displays can be placed anywhere to maximize advertising and branding campaign exposure, while also recording behavioral data from users in real time. This allows the inherent CRM capabilities within the units to offer brand managers comprehensive details on the effectiveness of their campaigns. Zoomkubes’ team consists of experienced marketing and display professionals across various fields.

The Latest

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The Future of Couponing!

The company Zoomkube introduced a facial-recognition software with social media monitoring capabilities.

September 24, 2013

Video not working? We talk a lot about the importance of retailers keeping up with the evolving trends of consumers and embracing technology. But a stumbling block remains, that even when a digital connection exists... READ MORE

...there is generally an inability to interact with consumers when they actually get into the store (Unless of course consumers are constantly on their mobile device). The company Zoomkube may have found a way to successfully bridge this gap. They have introduced a facial-recognition software with social media monitoring capabilities. Based on consumer’s appearance and behavior, this technology allow brands to serve real-time offers and content on a monitor in retail stores. Zoomkube's ZK100 was launched in March of this year, but operated through the company's 55" digital standalone kiosk. A recent announcement however said that the platform can now operate on any 1080p PC-based touch screen, allowing a third party to integrate the technology into existing campaigns. How does this work exactly? When a consumer stands in front of a monitor, cameras will take an image and then with the help of a third party, facial recognition software company, compares the image with thousands of others in a database, allowing the brand to determine gender, age and appearance. A person with curly hair, for example, would see a shampoo specific for curly hair. The consumer is then given an option to enter in an email address, receive relevant coupons, deals and also enable brands to build a database of potential customers. This technology is a great way to maintain interaction with consumers, and zero in on shopping habits while actually in the store. Assuming busy consumers partake in this, it could serve brands very well.

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September 24, 2013

Interactive marketing display company ZoomKube has launched the ZK100, a stand-alone touch-screen kiosk that allows consumers to interact with a brand while it captures real-time feedback, such as information accessed and... READ MORE

...time spent. The portable display is designed for use at events, product launches, and conventions, and includes customizable software, a built-in camera, social media sharing, badge-scan capability, and a heat or air-conditioning unit for outdoor use. The product is available to rent for around $10,000 per event.

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Are Smartphones Making Us Less Impulsive?

Be it tabloids or Altoids, you’ve probably done some impulse shopping at the supermarket. And more likely than not, you did it when your guard was down and your wallet was out: at the checkout aisle.

September 24, 2013

Video not working? We talk a lot about the importance of retailers keeping up with the evolving trends of consumers and embracing technology. But a stumbling block remains, that even when a digital connection exists... READ MORE

While you stood there, waiting for the chatty octogenarian ahead of you to fish out her debit card, your gaze drifted past the gossip rags and over to the breath strips, the battery-operated fans, the $2 reading glasses, and the peanut M&Ms. A couple of these items caught your eye, and you tossed them onto the conveyor belt. You didn’t intend to buy them, but, well, they were there.

Then again, perhaps you’re immune to the charms of these odds and ends. Maybe you’re blessed with exceptional willpower and financial discipline. Or maybe you’re just too distracted by something else entirely. Something flashier and hard to put down: your cell phone.

Over 61% of adults in the US now have smartphones. We use them all the time, especially at the wrong time. Waiting in line presents a perfect occasion. We might as well check Facebook and text our BFFs. Meanwhile, we’re drifting right past the impulse bins to our left and right, deaf to their siren call, oblivious to their colorful signage, our eyes fixated on our iPhones.

In many ways, we’re caught in a battle for our attention: Impulsion versus compulsion. Needling urge against entrenched habit. Candy bar versus Candy Crush.

Sizing Up the Stakes

The war has just begun, but merchants and brand managers across the nation worry that they’re losing. In fact, the retail industry has coined a term for this phenomenon: “mobile blinders.” Our “blindness” to all the little things we could be buying while trapped in line is jeopardizing some serious business.

It’s hard to calculate precisely how direct and how critical the threat may be. But the stakes are high for the companies who depend heavily on the captive audiences that the checkout aisle has provided for decades.

A 2009 study sponsored by Mars, Time-Warner, Wrigley, Coca-Cola, and other manufacturers found that 1% of all supermarket sales can be attributed to items in the checkout aisle. Of those sales, candy accounts for 30%. It’s the largest category bought at checkout, followed by magazines and beverages. Combined, candy, magazines, and drinks make up 80% of all checkout-aisle purchases.

To put those figures in perspective: The US grocery business comprises nearly 65,000 supermarkets and other stores, with total annual revenues approaching $550 billion. This suggests that checkout-aisle revenue is a nearly $5.5 billion-a-year business in the US alone.

A Brief History of Impulse Shopping

In the nearly 200-year-old history of retail design, the impulse section is a pretty recent innovation. Sam Walton, founder of Walmart, is often credited with setting the template for the modern-day checkout aisle – its layout, its inventory tracking, and its assortment – throughout the 1960s, 70s, and 80s. An innovative marketer and skilled merchant, Walton turned a small grocery chain into the largest retailer in the world. Many of his competitors borrowed liberally from Walmart’s playbook.

Prior to Walton, one of the earliest, widely cited pieces of academic research on the topic was conducted by William Applebaum of Stop & Shop, Inc. in 1951. In his paper “Studying Consumer Behavior in Retail Stores,” Applebaum was one of the first modern behaviorists to map a causal relationship between the placement of items in a store and the consumer’s impulsive reaction to buy them.

Hawkins Stern, an economist at the Stanford Research Institute in Southern California, built upon Applebaum’s findings. In 1962, he developed a framework for categorizing impulse shopping occasions.

Dr. David Lewis, neuroscientist and founder of research firm Mindlab International, summarizes Stern’s categories as follows:

  • (1) Pure impulse buying: is a novelty or escape purchase which breaks a normal buying pattern.
  • (2) Reminder impulse buying: occurs when a shopper sees an item or recalls an advertisement or other information and remembers that the stock at home is low or exhausted.
  • (3) Suggestion impulse buying: is triggered when a shopper sees a product for the first time and visualizes a need for it.
  • (4) Planned impulse buying: takes place when the shopper makes specific purchase decisions on the basis of price specials, coupon offers and so forth.

The “suggestion” impulse, Type 3 in Stern’s rubric, is the essence of the modern-day checkout aisle. It informs how retailers position everything from gossip magazines to packs of gum and herbal energy pills in the store.

Consumers will buy these items but rarely seek them out. That’s why, ever since the 1960s, small goods have crept steadily closer to the checkout counter where the captive shopper can easily spot them, grab them, and pay for them before having the chance to reconsider. By minimizing the time to purchase, retailers capitalize on the short-lived nature of your impulses. (In a sense, this is the real-world precursor to Amazon’s one-click button).

But product placement is only half the battle: It wears down your resistance to suggestion, but something needs to make that suggestion in the first place. That’s where packaging comes in. Over the years, designers have optimized products sold at checkout to tell tiny stories. Packaging creates subconscious contexts, presenting you with problems (and solutions) you didn’t realize you had.

Consider that impulse items are often sold individually, not in cartons or 12-packs. This makes them immediately consumable, and it short-circuits the money saving mental calculations you’d otherwise crunch on a bulk purchase. The drinks in the checkout aisle are usually refrigerated, suggesting that you’re parched and could use refreshment.

Candy is a particularly interesting case. Everyone loves it, and it’s particularly effective at tapping the brain’s pleasure centers (so good, in fact, that consumption has been shown to make people more hungry after eating it). But candy is a heavily seasonal business. A large percentage of annual sales occur in the Fall during the Halloween and post-Halloween discount period when we let our guard down, give ourselves permission to indulge, and actually plan bulk purchases of candy.

Candy companies don’t want to be boxed into a small yearly window. Fortunately for them, their products and the impulse aisle are a sweet combination. Placement at checkout gives them the chance to put small treats within arm’s reach to hedge against seasonality and to test out new formulas and flavors. For years, it’s been a lucrative strategy.

But with our phones distracting us at the register, candy may struggle to remain relevant on a non-seasonal basis.

The Sweet and the Sour

Pity the poor Tootsie Roll, a childhood staple in apparent decline. Tootsie Roll Industries, an undiversified candy business with heavy exposure to the impulse aisle, has been suffering disproportionately to its industry competitors. In mid-August, Tootsie’s stock price dipped below its 200-day moving average of $29.58 per share. In its Q2 earnings report, Tootsie acknowledged a 3% decrease in its first-half-year net sales as compared to 2012, and a 6% decrease in Q2 year over year.

Things aren’t so rosy for the better-positioned candy companies, either. The Hershey Company, for example, is the largest candy producer in the US by market share (43.3% in 2011, according to the New York Times). Recently Hershey CEO John Bilbrey hinted that mobile blindness might be a primary factor behind the 5.5% decline in the company’s gum business in 2012.

And other retail categories with strong dependencies on the impulse aisle are being hit hard. Consumer research firm Mintel estimates that the “gum, mints, and breath fresheners” category alone represented a $4.3 billion business in the US in 2012, driven significantly by checkout-aisle sales. That market “started showing softness in 2010,” according to Mintel’s December 2012 industry report. The report predicts weakened sales through at least 2017, to be offset only in the event of significant innovation in formulation and merchandising strategies.

It’s hard to pin down precisely how detrimental smartphones are to candy companies' bottom lines. These companies do not publicly disclose the strength of their checkout aisle sales each quarter. But we can extrapolate potential damage. For instance, Hershey discloses in its financial reports that distribution channels including food and drug stores, mass merchandisers including Walmart, and convenience stores account for 90% of its US revenues. Many of these retailers, Walmart in particular, sell a lot of their candy at the checkout aisle. As several high-profile companies have openly expressed concern about mobile blinders, it seems to be a major threat.

The Future of Impulse Shopping

“Well, it’s louder, isn’t it? It’s not ten….These ones go to eleven.” - Nigel Tufnel, This is Spinal Tap

Will the decline of the impulse aisle usher in a glorious new era of moderation? Will everyone shed a few pounds, overlook the Miley Cyrus headlines, and just say no to Five Hour Energy? Will we trade orange soda for fresh oranges? Will the smartphone actually have made us smarter?

Don’t count on it.

Big retailers are already testing new ways to grab your attention in-store, be it at checkout or any other aisle. And there are plenty of technologies to help them do it. Mobile networks like Retailigence help brands and retailers target promotions directly to consumers’ phones: If you’re in the vicinity of a supermarket, for instance, you might receive grocery ads through the mobile web. Startup Zoomkube aims to bring face-recognition technologies to the supermarket, allowing brands to target ads directly to shoppers in stores. (Those scenes from Minority Report may be science fiction no longer). And mobile messaging behemoth Snapchat announced its intentions to partner with brands for in-app advertising and spot promotions. Geo-targeted, time-sensitive, and context-based advertising could make shopping suggestions based on your history, your demographic or behavioral profile, and even your appearance.

Facial recognition, image matching, and preference-based retargeting have already gone live in Asia and the U.K., as well as in some higher-end stores and hotels in the U.S. It seems only a matter of time until we’ll be greeted with, “Hello, shopper! I see your eyes are slightly bloodshot, you’re wearing a Pink Floyd t-shirt, and there’s a big smile on your face. Can I interest you in some Munchies?”

Essentially, we expect the supermarket of the future to be louder, more intrusive, more interactive, and more direct. It will trade the subliminal for the blunt, the whisper for the bullhorn. If we can’t hear the advertisers over the sound of our push notifications, they’ll simply raise their voices.

Source Link

The Future of Couponing!

The company Zoomkube introduced a facial-recognition software with social media monitoring capabilities.

September 23, 2013

Video not working? We talk a lot about the importance of retailers keeping up with the evolving trends of consumers and embracing technology. But a stumbling block remains, that even when a digital connection exists... READ MORE

...there is generally an inability to interact with consumers when they actually get into the store (Unless of course consumers are constantly on their mobile device). The company Zoomkube may have found a way to successfully bridge this gap. They have introduced a facial-recognition software with social media monitoring capabilities. Based on consumer’s appearance and behavior, this technology allow brands to serve real-time offers and content on a monitor in retail stores. Zoomkube's ZK100 was launched in March of this year, but operated through the company's 55" digital standalone kiosk. A recent announcement however said that the platform can now operate on any 1080p PC-based touch screen, allowing a third party to integrate the technology into existing campaigns. How does this work exactly? When a consumer stands in front of a monitor, cameras will take an image and then with the help of a third party, facial recognition software company, compares the image with thousands of others in a database, allowing the brand to determine gender, age and appearance. A person with curly hair, for example, would see a shampoo specific for curly hair. The consumer is then given an option to enter in an email address, receive relevant coupons, deals and also enable brands to build a database of potential customers. This technology is a great way to maintain interaction with consumers, and zero in on shopping habits while actually in the store. Assuming busy consumers partake in this, it could serve brands very well.

Source Link

Zoomkube Launches Interactive Marketing Campaign Software

The company plans to also launch facial-recognition software and social media monitoring features.

September 13, 2013

Zoomkube, a provider of large-scale turnkey interactive marketing display solutions, announced the launch of its content distribution solution software. The company also announced facial-recognition software... READ MORE

...and social media monitoring capabilities will be added to the platform in Q3.

According to the company, the cloud-based solution software allows consumers to interact with a brand's products and services through real-time offers and content. With access to Zoomkube’s up-to-the-minute CRM, behavioral and campaign performance reporting, brands can manage and update unlimited campaigns across global markets.

Launched in March 2013, Zoomkube's ZK100 allows brands to generate and measure content through the company's 55-inch digital standalone kiosk. With this announcement, the platform can now operate on any 1080p PC-based touch screen, allowing a third party to integrate the technology into existing campaigns. The company's plan to roll out facial recognition software, and leverage age and gender recognition, allows brands to provide potential customers more targeted and relevant offers and content, the company said.

"Zoomkube provides a great platform for any interactive marketing campaign,” Christian Mouritzen, Zoomkube's vice president, said. “Our technology can assist brands bring products to market, increase sales, foot traffic and activity on social media. Our new software allows marketers to create full 360 digital campaigns by adding the missing piece to many online and mobile campaigns: out-of-home and in-store interactive brand experiences. It also enables marketers to do near real-time testing in multiple markets and stores right after launch, and change content instantly to optimize their campaigns. Our turnkey solution allows marketers to take consumer engagement to the next level."

Zoomkube's reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons and campaign performance for individual markets and across markets. According to the company, Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings.

Source Link

Zoomkube Launches Interactive Marketing Campaign Software

Company Plans Q3 Launch of Facial-Recognition Software and Social Media Monitoring Features

September 4, 2013

Zoomkube, a provider of large-scale turnkey interactive marketing display solutions, announced the launch of its content distribution solution software. The company also announced facial-recognition software... READ MORE

Zoomkube, a leading provider of large scale, turnkey interactive marketing display solutions, announced today the launch of its content distribution solution software available to brands. The company also announced that, facial-recognition software and social media monitoring capabilities will be added to the platform in Q3.

The cloud-based solution software allows consumers to interact with a brand's products and services through real-time offers and content. Brand's campaigns will now have access to Zoomkube's up-to-the-minute CRM, behavioral, and campaign performance reporting. The company's proprietary campaign management software also allows brands to manage and update unlimited campaigns across global markets.

Launched in March, 2013, Zoomkube's ZK100 allows brands to generate and measure content through the company's 55" digital standalone kiosk. With this announcement, the platform can now operate on any 1080p PC-based touch screen, allowing a third party to integrate the technology into existing campaigns. The company's plan to roll out facial recognition software and leverage age and gender recognition, allows brands to provide potential customers more targeted and relevant offers and content, and thereby increase purchase activation.

"Zoomkube provides a great platform for any interactive marketing campaign. Our technology can assist brands bring products to market, increase sales, foot traffic and activity on social media," says Christian Mouritzen, Zoomkube's Vice President. "Our new software allows marketers to create full 360 digital campaigns by adding the missing piece to many online and mobile campaigns: out-of-home and in-store interactive brand experiences. It also enables marketers to do near real-time testing in multiple markets and stores right after launch, and change content instantly to optimize their campaigns. Our turnkey solution allows marketers to take consumer engagement to the next level."

Zoomkube's reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets. Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings. For more information on Zoomkube, please visit www.zoomkube.com.

ABOUT ZOOMKUBE:

Zoomkube is a California-based company specializing in the creation of independent mobile touch display solutions that drive interactive brand messaging to consumers on the move. Using portable and touch integrated units, Zoomkube displays can be placed anywhere to maximize advertising and branding campaign exposure, while also recording behavioral data from users in real time. This allows the inherent CRM capabilities within the units to offer brand managers comprehensive details on the effectiveness of their campaigns. Zoomkubes' team consists of experienced marketing and display professionals across various fields.

Source Link

ZoomKube kiosk now supports facial recognition

Interactive marketing display company Zoomkube has added facial recognition software and social media monitoring services to its ZK100 platform that originally launched in March.

September 4, 2013

Zoomkube, a provider of large-scale turnkey interactive marketing display solutions, announced the launch of its content distribution solution software. The company also announced facial-recognition software... READ MORE

The company said the technology enables advertisers to serve personalized offers and content on an in-store kiosk, based on an individual's appearance and behavior.

The kiosk uses three small cameras built into the display system to take pictures of the consumer standing in front of the monitor. Through the kiosk's touchscreen, consumers can enter their email address and opt in to receive coupon offers. Software then analyzes the person's face, determining gender, age and appearance, and even what the individual looks at on the screen.

"Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level," VP Christian Mouritzen said. "As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere, anytime."

According to an article on Media Post, corporate advisors for the company include Coca-Cola and Procter & Gamble, along with corporate partners Campbell's, ESPN, Ericsson, Lowes and Merck.

Source Link

Other Press Coverage

Zoomkube Launches Interactive Event & Marketing Display Solution

Company's ZK100 Touch Display Brings Targeted, Hands-On Brand Experience Directly To Customers

March 26, 2013

Zoomkube, a leading provider of large scale, self-contained interactive marketing display solutions, launched the ZK100. This sleek stand-alone mobile touch display kiosk allows brands and marketers to engage consumers through... READ MORE

...interactive experiences, and capture critical CRM and behavioral data. The Zoomkube ZK100's proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand. The technology's scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55" digital platform, while the platform provides the brand with real-time feedback regarding user activities and contact information. This business model is a cost-effective and enticing solution for brand/consumers interaction, as the devices are available for rental on an event / weekly basis through contracts.

Zoomkube is committed to bringing products to market that make customer engagement easily accessible for brands, especially those who have meetings, conventions, product launches, or other brand events. The new ZK100 is a "turn-key plug and play" solution that enables companies to integrate their brand creative into Zoomkube's templates. The platform provides real-time feedback of the campaign from beginning to end, allowing a brand to build relationships with specific consumers. Throughout each campaign, Zoomkube provides detailed, up-to-the-minute CRM, behavioral, and campaign performance reporting to the brand. In addition, Zoomkube developed a proprietary CMS and campaign management software to manage and update unlimited campaigns across global markets.

"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation," says Zoomkube's vice president, Christian Mouritzen. "With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."

The versatile capabilities of the Zoomkube units are designed to be moved from location to location based upon the client's events and target audiences. The new ZK100 includes a 55" touch display screen, a built-in camera for apps that involve image sharing, capabilities for badge scans, and a heater/air conditioning system for outdoor usage. It can be connected via ethernet, Wi-Fi, or cellular allowing a brand's potential consumers the ability to post (pre-set) messages to Facebook and Twitter about the experience for which they are engaging.

"Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level," Mouritzen continues. "As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere, anytime."

Zoomkube's reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets. Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings. For more information on Zoomkube, please visit www.zoomkube.com.

About Zoomkube

Zoomkube is a California-based company specializing in the creation of independent mobile touch display solutions that drive interactive brand messaging to consumers on the move. Using portable and touch integrated units, Zoomkube displays can be placed anywhere to maximize advertising and branding campaign exposure, while also recording behavioral data from users in real time. This allows the inherent CRM capabilities within the units to offer brand managers comprehensive details on the effectiveness of their campaigns. Zoomkubes' team consists of experienced marketing and display professionals across various fields.

Zoomkube Launches Interactive Event and Marketing Display Solution

Zoomkube's ZK100 touch display brings targeted, hands-on brand experience directly to customers.

April 2, 2013

Zoomkube has launched the ZK100, a sleek stand-alone mobile touch display kiosk that allows brands and marketers to engage consumers through interactive experiences and capture critical CRM and behavioral data... READ MORE

The Zoomkube ZK100's proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand, the company said. The technology's scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55-inch digital touch screen display, while the platform provides the brand with real-time feedback regarding user activities and contact information. According to the company, this business model is a cost-effective and enticing solution for brand/consumers interaction, as the devices are available for rental on an event/weekly basis through contracts.

The new ZK100 is a "turn-key plug-and-play" solution that enables companies to integrate their brand creative into Zoomkube's templates. The platform provides real-time feedback of the campaign from beginning to end, allowing a brand to build relationships with specific consumers. Throughout each campaign, Zoomkube provides detailed, up-to-the-minute CRM, behavioral and campaign performance reporting to the brand. In addition, Zoomkube has developed a proprietary CMS and campaign management software to manage and update unlimited campaigns across global markets.

"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation," said Christian Mouritzen, vice president of San Diego-based Zoomkube. "With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."

The versatile capabilities of the Zoomkube units are designed to be moved from location to location based upon the client's events and target audiences. The new ZK100 includes a 55-inch touch display screen, a built-in camera for apps that involve image sharing, capabilities for badge scans and a heater/air conditioning system for outdoor usage. It can be connected via ethernet, Wi-Fi or cellular allowing a brand's potential consumers the ability to post (pre-set) messages to Facebook and Twitter about the experience for which they are engaging.

"Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level," Mouritzen said. "As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere anytime."

Zoomkube's reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons and campaign performance for individual markets and across markets. Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings. According to the company, it is committed to bringing products to market that make customer engagement easily accessible for brands, especially those that have meetings, conventions, product launches or other brand events.

Source Link

Zoomkube intros turnkey interactive digital kiosk


March 26, 2013

The turnkey solution's CMS-based network enhances brand campaigns by allowing consumers to interact on a 55-inch digital signage platform, while providing the brand with real-time feedback regarding user activities and contact information, the announcement said... READ MORE

"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation," said Zoomkube VP Christian Mouritzen. "With the strong increase in smartphones and tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."

Source Link

New Large-Scale Touch Display Product Debuts


March 26, 2013

On Tuesday, March 26, La Jolla, CA-based Zoomkube debuted its newest large-scale, 55-inch screen interactive touch display product, the ZK100... READ MORE

The kiosk, which is equipped with wheels as well as outdoor heating/cooling features, also features a 55-inch digital platform with which people can interact as they would with a touchscreen on their mobile phones or tablets.

Zoomkube Vice President Christian Mouritzen describes the units as a “turn-key plug and play” solution for companies and organizations. The stand-alone mobile touch display kiosk can be customized by different organizations using Zoomkube’s scalable technology and flexible, proprietary content management solutions-based software for a variety of uses, including conventions, outdoor retail displays, and much more. Because the software tracks date in real time, it also delivers real-time feedback regarding users’ activities and contact information.

"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation,” says Mouritzen. “With the strong increase in smartphones and tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom apps limits the number of brands who can afford it. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."

Meeting and convention planners can rent these units from Zoomkube for varying costs, and the units will initially roll out in five major metropolitan regions: Chicago, Southern California, Northern California, Dallas, and New York.

Additional features of the ZK100 include a built-in camera for apps that involve image sharing; badge scan abilities; and Ethernet, Wi-Fi or cellular connectivity.

Mouritzen believes the product will be in demand not only among convention or tradeshow organizers but also among meetings groups that seek an interactive and cost-effective model for educating attendees.

Source Link

Zoomkube Launches Interactive Event & Marketing Display Solution

Company's ZK100 Touch Display Brings Targeted, Hands-On Brand Experience Directly To Customers

March 26, 2013

Zoomkube, a leading provider of large scale, self-contained interactive marketing display solutions, launched the ZK100. This sleek stand-alone mobile touch display kiosk allows brands and marketers to engage consumers through... READ MORE

...interactive experiences, and capture critical CRM and behavioral data. The Zoomkube ZK100′s proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand. The technology’s scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55″ digital platform, while the platform provides the brand with real-time feedback regarding user activities and contact information. This business model is a cost-effective and enticing solution for brand/consumers interaction, as the devices are available for rental on an event / weekly basis through contracts.

Zoomkube is committed to bringing products to market that make customer engagement easily accessible for brands, especially those who have meetings, conventions, product launches, or other brand events. The new ZK100 is a “turn-key plug and play” solution that enables companies to integrate their brand creative into Zoomkube’s templates. The platform provides real-time feedback of the campaign from beginning to end, allowing a brand to build relationships with specific consumers. Throughout each campaign, Zoomkube provides detailed, up-to-the-minute CRM, behavioral, and campaign performance reporting to the brand. In addition, Zoomkube developed a proprietary CMS and campaign management software to manage and update unlimited campaigns across global markets.

"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation,” says Zoomkube’s vice president, Christian Mouritzen. “With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."

The versatile capabilities of the Zoomkube units are designed to be moved from location to location based upon the client’s events and target audiences. The new ZK100 includes a 55″ touch display screen, a built-in camera for apps that involve image sharing, capabilities for badge scans, and a heater/air conditioning system for outdoor usage. It can be connected via ethernet, Wi-Fi, or cellular allowing a brand’s potential consumers the ability to post (pre-set) messages to Facebook and Twitter about the experience for which they are engaging.

Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level,” Mouritzen continues. “As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere, anytime."

Zoomkube’s reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets. Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings. For more information on Zoomkube, please visit www.zoomkube.com.

About Zoomkube

Zoomkube is a California-based company specializing in the creation of independent mobile touch display solutions that drive interactive brand messaging to consumers on the move. Using portable and touch integrated units, Zoomkube displays can be placed anywhere to maximize advertising and branding campaign exposure, while also recording behavioral data from users in real time. This allows the inherent CRM capabilities within the units to offer brand managers comprehensive details on the effectiveness of their campaigns. Zoomkubes’ team consists of experienced marketing and display professionals across various fields.

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Interactive Event Marketing

Zoomkube launches ZK100 totem

April 5, 2013

Zoomkube has launched the ZK100, a stand-alone touch display totem that captures critical CRM and behavioural data. The Zoomkube ZK100’s proprietary design includes a mobile component that allows it to easily... READ MORE

...be moved, thereby better meeting client campaign needs on demand. The technology’s scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55” screen, while the platform provides the brand with real-time feedback regarding user activities and contact information. The devices are available for rental on an event / weekly basis.

Zoomkube’s Christian Mouritzen commented: “The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation. With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences.”

“Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level,” Mouritzen continues. “As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere anytime.” Zoomkube’s reports consist of statistical behavioural insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets.

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Zoomkube Launches Interactive Event & Marketing Display Solution

Company's ZK100 Touch Display Brings Targeted, Hands-On Brand Experience Directly To Customers

March 26, 2013

Zoomkube, a leading provider of large scale, self-contained interactive marketing display solutions, launched the ZK100. This sleek stand-alone mobile touch display kiosk allows brands and marketers to engage consumers through... READ MORE

...interactive experiences, and capture critical CRM and behavioral data. The Zoomkube ZK100′s proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand. The technology’s scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55″ digital platform, while the platform provides the brand with real-time feedback regarding user activities and contact information. This business model is a cost-effective and enticing solution for brand/consumers interaction, as the devices are available for rental on an event / weekly basis through contracts.

Zoomkube is committed to bringing products to market that make customer engagement easily accessible for brands, especially those who have meetings, conventions, product launches, or other brand events. The new ZK100 is a “turn-key plug and play” solution that enables companies to integrate their brand creative into Zoomkube’s templates. The platform provides real-time feedback of the campaign from beginning to end, allowing a brand to build relationships with specific consumers. Throughout each campaign, Zoomkube provides detailed, up-to-the-minute CRM, behavioral, and campaign performance reporting to the brand. In addition, Zoomkube developed a proprietary CMS and campaign management software to manage and update unlimited campaigns across global markets.

"The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation,” says Zoomkube’s vice president, Christian Mouritzen. “With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences."

The versatile capabilities of the Zoomkube units are designed to be moved from location to location based upon the client’s events and target audiences. The new ZK100 includes a 55″ touch display screen, a built-in camera for apps that involve image sharing, capabilities for badge scans, and a heater/air conditioning system for outdoor usage. It can be connected via ethernet, Wi-Fi, or cellular allowing a brand’s potential consumers the ability to post (pre-set) messages to Facebook and Twitter about the experience for which they are engaging.

Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level,” Mouritzen continues. “As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere, anytime."

Zoomkube’s reports consist of statistical behavioral insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets. Zoomkubes can be used in and outside stores, in and around convention sites, at stadiums, inside hotels and restaurants, and inside hospitals and medical buildings. For more information on Zoomkube, please visit www.zoomkube.com.

About Zoomkube

Zoomkube is a California-based company specializing in the creation of independent mobile touch display solutions that drive interactive brand messaging to consumers on the move. Using portable and touch integrated units, Zoomkube displays can be placed anywhere to maximize advertising and branding campaign exposure, while also recording behavioral data from users in real time. This allows the inherent CRM capabilities within the units to offer brand managers comprehensive details on the effectiveness of their campaigns. Zoomkubes’ team consists of experienced marketing and display professionals across various fields.

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Zoomkube Introduces Interactive Digital Signage Kiosk

Digital Signage

March 8, 2013

Zoomkube (San Diego, CA) has introduced the ZK100 interactive digital signage kiosk. On May 2nd, I had a chance to visit with Christian Mouritzen, Zoomkube’s vice president of sales and marketing, at the offices of 5W Public Relations in New York and see their prototype unit... READ MORE

The unit is based on a 55” 1080p LCD panel in portrait mode based on a display module supplied by DynaScan(Irvine, CA & Taiwan). The prototype I saw had a 2,500 nit display, which was quite bright and produced a very nice image in the indoor environment at 5W Public Relations. Mouritzen says the unit can also be equipped with the 5,000 nit version of the display module from DynaScan for outdoor use in full sunlight. The company is also working on a much larger kiosk as well, using two 72” DynaScan modules, each in portrait mode and side-by-side, to provide a much larger image area. The images can either be continuous across the narrow bezel or can be independent, with independent interactivity for each side.

The kiosk includes an IR multi-touch screen usable by someone wearing gloves, marine-grade outdoor speakers, heating and air conditioning, all allowing the system to be used outdoors in any weather. The system includes Wi-Fi, cellular and Ethernet connectivity. Future connectivity, according to Mouritzen, could also include Near Field Communication (NFC) which would allow the kiosk to talk directly to NFC-equipped Apple or Android cellphones. There is also a camera intended for eye-tracking, although that feature was not activated on the prototype unit I saw. Other features include three USB2.0 ports for printers, scanners, etc. and battery backup.

When running a maximum power, i.e. in a hot environment and with the air conditioner running, the unit consumes 15A at 110V, allowing easy connection to power sources. As can be seen in the photo, the prototype unit is rather high, making it difficult for most people to interact with the upper portions of the screen. According to Mouritzen, the production units will be 5” (12.5cm) shorter than the prototype, easing this problem. In addition, Mouritzen said the top portion of the display would not normally be used interactively, but would normally have a scroll or other content to attract attention to the kiosk.

The connectivity, interactivity and camera are intended to provide complete Customer Relationship Management (CRM) services for Zoomkube customers. If for some reason connectivity is lost, there is local memory and no CRM data is lost.

Zoomkube was formally launched as a company in March, although Mouritzen said they had been working on the software and the prototype unit since last August. The company’s business plan is not to sell the units or use them in a full-scale digital signage network but to provide them on a rental basis for special events. Mouritzen had been at Digital Signage Expo (DSE) earlier this year and commented that all the signage for the event was conventional, rather than digital signage. Zoomkube, if they had been operating at the time, could have provided interactive signage for DSE that included maps of the show floor, exhibitor information and contacts, speaker schedules and information plus other features.

The Zoomkube kiosk is based on a Windows 7 PC. Mouritzen says reliability of the PC and operating system has not been a problem in internal tests. If problems arise, the computer can be rebooted remotely. Zoomkube is planning its first field trial at a special event on May 23 that is part of Internet Week in New York. Mouritzen has promised me a case-study reporting on the results of that field test so stand by to hear how it goes.

The Zoomkube software is template-based and allows easy adaptation for special events such as DSE or Internet Week. Mouritzen says that for a special event, Zoomkube would work with the customer as well as the customer’s advertising and PR agency to populate the template with the desired content. Zoomkube would then deliver, install and test the installation before the event. During the event, the CRM data produced by the kiosk would be provided to the customer in real time. After the event was over, Zoomkube would remove the kiosk. Of course, since Zoomkube is a startup its business plan is flexible and Mouritzen allowed the possibility that the company would sell the kiosks or develop custom, rather than template-based, software for customers. For example, it might make sense for a convention center to buy a number of the units and progra

m each event internally to save some money.

“The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation,” said Mouritzen. “With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences.” – Matthew Brennesholtz

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It’s Cloud or Bust for Consumer Behavior Reporting, Marketing

Digital Signage

April 10, 2013

Cloud computing is still at an early stage, with a mixed crew of providers (large and small) delivering a wide range of cloud-based services, from full applications and storage services to spam filtering... READ MORE

However, every industry has already begun to see significant improvements and ways to utilize the cloud that allows them to scale and increase capacity, and add capabilities on the fly without large investments in new infrastructure, training new personnel, or licensing new software (cutting overhead costs).

The capabilities that the cloud provides along with the significant increase in bandwidth and use of smart phones, tablets, social media communication, touch displays, etc., are allowing marketers to collect much more consumer/client data than ever before. As a result, the marketing industry as a whole needs to adopt a system of scalability to capture, organize, store, and analyze data to meet campaign goals and provide more accurate consumer behavior reporting.

The cloud provides a centralized place for reporting software and therefore one place for updating and adding features to the software, making it much more cost efficient to collect detailed data across user preferred interfaces such as web, social media, mobile, in-store, touch displays, etc. This in turn allows marketers to create highly engaging and targeted campaigns to not only introduce their brand messaging but to stay connected into the future across user preferred channels, resulting in a long-term relationship with consumers/clients.

Recent trends suggest that most companies aren’t able to effectively keep up with customer feedback, a vital part of data capture, foregoing interaction (through social media, acknowledgement of reviews, etc.) that would otherwise ensure satisfaction and efficacy of campaigns, and thus leaving brands in the dark and at risk. Cloud based reporting allows brands to better manage and tailor the overall messaging and respond to social media and consumer feedback, which is needed, considering the average consumer expects a response in two hours or less (Maritz and Evolve24, Oracle). Feedback is becoming an essential part of any campaign, no matter the size, as individuals discuss a good experience with an average of 15 people, and with 24 people about a negative one (American Express).

The two standout functions that have helped fuel data collection via the cloud and enabled more accurate Consumer Behavior Reporting to enter their next generation of value include:

Increased Connectivity
  • With the increase of bandwidth and internet speed, we are seeing significant growth in the use of smart phones, tablets, and touch displays, in addition to personal computer usability: accessing any kind of content such as data, information, research, videos, podcasts, books, articles, magazines, movies, etc.
  • This growth, in turn, allows people to become much more connected through social media, and often better informed via apps and readily available content (data, information, videos, etc.).
Data Availability
  • The increased activities – social media, purchasing, content availability, and accessibility – have provided a huge increase in available consumer transaction data and behavioral data:
    • Transactional data: actual purchase transactions (whether free or not)
    • Behavioral data: accessed and searched data for whatever purpose; e.g., finding a restaurant/video/information/activities, etc.

As the overall direction of marketing campaigns continue to evolve it’s vital that brands don’t get left behind in technology. Brands need to take advantage of new means of communication and research! The consumer sets the pace of innovation and technology by demand, and brands have to adapt as quickly as possible.

Brands must utilize market research that is now easier than ever to obtain through centralized collection of data. The companies that excel in this area and use the data to help mold their future campaigns will be the ones that see a more positively affected bottom line as they build long-term relationships with consumers.

Christian Mouritzen is the vice president of Zoomkube, an interactive display solution capturing CRM and behavioral data.

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